About Ajeet Jugnauth
Ajeet Jugnauth is a British interior designer based in South London specialising in residential design projects.
Founded in 2025, byAjeetJugnauth was created to provide clients with spaces that feel intentional, functional and deeply personal. This has been inspired by Ajeet’s own story of renovating his family home in South London. With over 40 years of history to commemorate, Ajeet spent over five years consolidating decades of differing styles, family memorabilia, and a dedication to conveying the aspirations of his immigrant parents, enabling him to establish a unique and experimental design style he coins as Modern Nostalgia; a design approach that merges the emotional resonance of memory with the clean functionality of contemporary living.
Ajeet’s design philosophy bridges storytelling with structure, ensuring every space delivers a sense of purpose and emotion. Anchored by our design fundamentals, Ajeet’s professional approach combines a strong design eye with clear project management discipline, ensuring the creative process is inspiring, accessible and dependable.
Before exploring interior design, Ajeet had a varied career working across the creative industries; primarily in roles concentrated on international growth and scale. He remains active in the sector through various voluntary roles - from mentoring and coaching entrepreneurs, to executive board positions.
Design Philosophy
At byAjeetJugnauth, we design with the conviction that spaces should hold both meaning and momentum. We begin with stories - your rituals, memories, and aspirations - and weave them into structured, thoughtful design that feels lived-in yet elevated.
Our work pairs emotional warmth with purposeful function, shaping modern interiors guided by narrative, simplicity, and soul. Through a balance of creativity and discipline, we craft environments that feel intentional, personal, and deeply resonant - spaces that honour where you’ve been while supporting where you’re going.
Through tailored services - from concept creation to full-service project delivery - we guide clients with clarity, creativity, and considered expertise, ensuring a seamless journey from first idea to finished space.
Design Fundamentals
We concentrate on three key design fundamentals with every project. This ensures that each space feels unique to you and your story. We embrace these principles to narrow down on the key elements for your space and build a concept around this.
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Functionality is the foundation of every design we create. Every space has a purpose, and our role is to ensure that purpose is understood, optimised, and beautifully expressed. We begin by learning how your space is used - who interacts with it, what daily rituals unfold there, and where current limitations exist.
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After the practical foundations are set, we craft the emotional experience of the room.
Atmosphere emerges through an interplay of colour, pattern, texture, furniture, and lighting - elements that together define how a space feels.
We begin with the room’s natural character; its light, height, flow, and connection to the outside world. These guide our creative decisions. A tall, bright room may invite deeper tones and richer textures; a compact space may call for softness and tonal balance. The aim is always a cohesive, expressive environment that reflects the feeling you want to live within.
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Personality is where design becomes truly special. We weave identity into every project by drawing on the stories, memories, and histories that matter to you. Whether it’s the heritage of your building, a meaningful family object, or cultural references that carry significance, we use these elements to anchor your space in authenticity.
By blending select heirlooms, artworks, or traditions with contemporary design choices, we create interiors that feel deeply personal and rooted in narrative. This alignment of past and present is what makes a space unmistakably yours.
Book a free consultation
Take the first step in exploring how we can help you with your project by booking in a free 30-minute consultation.
In this time, we will discuss your project needs and assess how our services might be useful to you.